Corporate Social Responsibility is becoming a topic with growing momentum. How do I know that? Because it now has it’s own three-letter acronym (“CSR”) which actually means something to a growing number of people.
A colleague of mine, Dr. Rick Goossen, has recently launched an interesting new web-based offering that allows companies to socialise their social good works.
MakeGood (www.MakeGood.com) seeks to use the power and wisdom of the masses to certify or verify the good works of a given company. The concept is simple: Rather than pay a third-party “authority” to certify your results/contribution, a company will simply put your social contribution “out there” for the masses to verify on their behalf.
I guess what is interesting about this is that it makes the act of socialising social responsibility truly … er … social.
It engages employees, customers and even community members in the process, and if successful this initiative could contribute substantially to what is seemingly a growing movement of corporate social responsibility (for both altruistic and competitive reasons).
As a footnote, their logo has recently won awards and is clearly a call-back to the days of earning “merit badges” in Scouting. In fact, the site defines a number of “cause badges” that can be earned for various types of contribution related to carbon credits, disaster relief, cancer, clean water, hunger and many more.
Avantage Partners currently lists MakeGood as a partner, both in terms of aligned vision and values, but as well is leveraging MakeGood to manage and promote social responsibility in our region and industry:
So … when are you going to Make Good?
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